Written by Theodore Schleifer for Recode on November 29, 2017

Rubicon Global, the highly valued startup that claims it is the “Uber of trash,” has named a new president as it seeks to bolster its tech bona fides.

The trash-collection startup said Tuesday that it had plucked Elaine Richards away from Cars.com and named her the company’s No. 2.

“Elaine has a proven record in the digitization of legacy industries,” said Nate Morris, the company’s founder and CEO.

Rubicon connects cities that need trash picked up with private companies that do just that. The Atlanta-based company was valued at $1 billion in its last fundraising round, and it is currently raising even more financing, Morris said. It has attracted support from investors like Henry Kravis of KKR and Marc Benioff of Salesforce.

Richards has worked at Cars.com for the last seven years, most recently as its exective vice president for business operations. Rubicon’s former president, co-founder Perry Moss, will now serve as chief adviser.